Unicare Group is a pharmaceutical company that produces medication and we wanted a unique way to represent this without creating a cliche icon. To achieve this, we use a bold serif font face that allows a pill form to show through the negative space of the letter U. This creates a subtle yet powerful message about what the company does. The client also wanted to show growth and movement so a wave line was added both in the letterforms and below so that if the bottom line and the word group was removed it would still be shown. Use a corporate blue color theme we added a bring orange accent color which adds a nice little bit of excitement.
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