I recently had the opportunity to redesign a logo for a Texas-based construction company. After years of service, Rowland decided that their logo had a dated feel and needed a revamp. This was a two-part logo design that needed a simple icon and a typeface. Both could work independently from the other or together as needed. The icon needs to be used without the typeface is so it can be printed or embellished on small items like apparel, machinery, promotional products, and signage.
For the new logo, we went with a bold sans serif typeface with hard lines and a strong masculine look. We tightened the letter kerning to create a sense that the letters are connecting together also creating a unique style. This represents the construction industry where materials are brought together to build a single product. To reference the state of Texas we created a star inside the O letterform to symbolize the lone star state like the state flag. The icon portion of the logo has a rounded corner square with the R form punched out and the star creating the negative space that references back to the type logo. We wanted to use the red color scheme like the old logo, but we darkened it to create a bolder feel with the red still asserting strength, power, and courage.
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