Rio Advertisement

Magazine Advertisement Design

Rio-Ad

CLIENT: Rio Sound and Custom Wheels
PROJECT: Magazine Advertisement Design
BRIEF:

The purpose of this magazine advertisement design was to promote Intro Brand custom car wheels that the client, Rio, sells. We used a bold red color scheme to coordinate with the Rio brand colors and other marketing materials as well as dark and light grey colors. The grey colors create a metallic look and feel, common in the car show world, and help the red colors really stand out against the page, thus grabbing the attention of the viewer. An added halftone texture in the background helps add a mechanical vibe to target and connect with potential new clients.

 

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