CLIENT: REMCO Emergency
PROJECT: Logo Design
BRIEF: REMCO Emergency offers stand alone emergency rooms and hospitals to help elevate the crowded major hospitals. For the logo design we wanted to use a medical icon that wasn’t the typical cross design. A EKG machine’s read out line fit perfectly as the M letter in the name and was balanced with 2 letters on either side. To help the other letter forms flow with the M we used a font with sharply pointed serifs. The word emergency was added below the REMCO letters to balance the design. Since red is a color corresponding with medical emergencies we used it for the M. This helped it stand out from the additional letters that we made black.