CLIENT: Prolific Search Group
PROJECT: Logo Design
BRIEF: Prolific Search Group is a job search website for specific industries. For this logo, we wanted to create an elegant look which was accomplished with a thin serif font as the main word and the thin light grey sans serif text below. To represent the global searching that they do we chose a globe icon but we also wanted to show that Prolific searches and connects the world together. To show the connection aspect we used circles that come together to create a globe shape as well as made it the O letterform in Prolific. To help the logo stand out on the website we used a corporate blue color with a slight gradient to create a metallic look.