CLIENT: FeatherLite Apparel
PROJECT: Logo Design
BRIEF: The Featherlite Apparel logo design was meant to be used across many mediums from advertising to clothing tags. We wanted to create a modern logo where the elements could stand on their own without the words. For the word forms we chose to use a bold and lite font combination to create a separation between the word Feather and Lite. We also used a combination of serif and sans serif fonts to help with the separation. For the imagery we didn’t want to use a feather design and wanted it to be modern looking with the ability to be used on very small clothing tags. The design is actually a stylized profile image of a birds beak and eye.