Featherlike sells apparel through a wholesale network and this advertisement design focuses on their moisture-wicking polo shirts. We designed this as an email and print advertisement making it multipurpose. Using bright orange colors derived from the logo and a dark background makes this advertisement stands out on the screen as well as in print. For the main background image, we used the cover photo of their 2015 catalog helping to tie the advertisement back to their printed materials. The individual images are also purposely set on the same backgrounds as the catalog. This reinforces the company’s branding throughout their marketing main and also supplemental marketing materials.
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