CINCOfit requested a large gym postcard design to be mailed out at the beginning of the new year to attract new clientele. The reason behind the large format of the card was to showcase the large photography of the gym and also fit all the information needed. In addition to attracting new customers, CINCOfit also wanted to advertise several of their selling points. The selling points included are new equipment, 2 coupons, family ownership, personal training as well as location and contact information. To combine all the different assets together we used an altered grid layout to sectionalize the information that also creates an exciting look. This makes it easier for the viewer’s eyes to process everything while also maintaining an appealing look. An orange and blue color scheme is used inside the gym as well as other marketing materials.
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