CINCOfit is a 24hr gym that has a non-intimating atmosphere and member of all ages. To help draw a younger and more adventurous crowd they decided to offer cross fit classes. Instead of the classes being held at the gym they decided to partner with a local beer brewery. The poster uses a bright background photo of a beer glass and dark, bold contrasting text to make it stand out. We used a distressed stencil font to coordinate with the grungy work out that will go with the actual class. The black and white photography stands out against the bright background. This creates a darker and mysterious feel about what working out in a brewery would be like.
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