Designed as a branding piece to showcase the brand’s lifestyle and culture. Burnside is a young and innovative clothing company. The photo used has well-coordinating colors and attractive model with a youthful look. The subtle tattoos, large earrings, and exposed mid-drift really bring home the millennial look while not being too provocative in an otherwise reserved wholesale market place. This photograph is also on the cover of the current catalog and trade show booth which ties all the marketing pieces together.
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