print advertisement design
Burnside Apparel is a retail clothing line that also sells through wholesale channels. Meant to be used as a magazine and email advertisement design, the ad specifically showcases their new styles. The design mimics the design of their catalog, for example using black backgrounds and bright lifestyle photography. The backgrounds and the darkened vignette frames around the photos truly make the photos stand out on the page. The photography is shot with a bright ring light attachment, which creates a dramatic lighting effect that highlights the product very well. Elegant sans-serif serif fonts finish the design with a classic yet bold look.
Research of the industry has proven that advertisements with these dark themes and bright photos don’t exist. The industry is filled with lots of bright backgrounds, smiling models and generally catalog looking photography. The theme that we used truly made the advertisement stand out in the industry publications. The expressions the models use are also a key feature in tying the whole ad together. With the closed lips and tilted heads, the models give off a rebel attitude and bit of swagger. Once it’s put all together we have a very effective, eye-catching print advertisement design that certainly stands out.
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