Walking For Creativity

I found a great post from Outside Magazine, with research from Marily Oppezzo and Daniel L. Schwartz at Stanford University, that shows aerobic exercise, like walking, can stimulate creativity. In my own experiences I would have to agree that the act of exercising has two great benefits.

  1. It distracts you from your work. No matter if you’re walking, lifting or riding a bike, you have to concentrate on the action at hand. This in turn clears your brain, like an internet cache, of the design work you have looming. Once you’re back at your desk you’ll have a fresh set of eyes and energy to look over your work. I’ve found this to be an extremely helpful tool in the design field.
  2. It gets your blood flowing and metabolism burning. Your body is your engine and it’s good to keep things running in the best condition you can. Keeping up with your health makes you feel better and everyone works better when they feel their best. The study concluded that “81 percent of those who were walking as they completed tasks came up with more creative ideas than the sitters”.

You can read the article here.

There you go, smart people with white coats and clipboards proved it for you.