CLIENT: CINCOfit Gym
PROJECT: Postcard Design
BRIEF: CINCOfit required an oversized postcard to be mailed out at the beginning of the new year to attract new clientele. The reason behind the large format of the card was to have large photography of the actual gym and fit all the information needed. In addition to just attracting new customers CINCOfit wanted to advertise several of their selling points; new equipment, 2 coupons, family ownership, personal training and location and contact information. To combine all the different pieces we used an altered grid format to sectionalize the information making it easier for the viewer to process while still maintaining an appealing look. The orange and blue color scheme is used inside the gym as well as other marketing materials.